ATL & BTL Creative Designing
We all know, there is no one-size-fits-all approach when it comes to marketing. While
ATL activities may work for some companies, others may need to supplement it with
BTL. Everything depends on how well we read the market and whether there is a fit
between the customer and the communication.
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Creativity requires work. It requires a lot of thought, and lot of trial and error, and a
lot of persistence. Over time we have got better at getting to the right, creative
answer quickly.
At Building Brands we firmly believe, to be creative, you have to make sure you
understand what the rules are and how you can bend, if not break, them!
It only makes sense. When your company is struggling with a problem, what do you
do? You call in an expert, a consultant, a specialist. So contact us and we will help
you with some fancy yet hard-working creative solutions.